‘trends in adopting web 2.0 for enterprises in 2007′ è un’interessantissima ricerca sull’utilizzo del web 2.0 da parte di imprese statunitensi.
alcune parti da leggere con attenzione, anche solo per l’incredibile positività e l’ottimismo che creano questi dati, forse eccessivamente tarati verso un’esaltazione tout court del web 2.0:
“Blogs are the most used Web 2.0 technology (selected by 87 percent of respondents), followed by communities, wikis, RSS feeds and social networking. Eighty-four percent of all respondents’ organizations provide information in RSS format, among them 92 percent of professionals in the marketing/advertising department. More than two-thirds of all respondents’ companies provide them with software to subscribe to RSS feeds (69 percent).”
“Of those respondents whose organizations currently use Web 2.0 technologies, just more than a third (37 percent) are allowed to use personal-use social networking sites such as Facebook and MySpace for business purposes at work. Only 23 percent of all respondents use Facebook for business purposes at work. However, a recent study by email research specialist emedia revealed that 48 percent of social networking site users admitted accessing them at work, and one in four reported logging in daily.”
“Respondents reported that the most successful uses of Web 2.0 technologies in their organizations are blogs (44 percent), communities (42 percent) and wikis (39 percent). Ninety-six percent report that all Web 2.0 technologies they’ve used have been successful, with 83 percent reporting no clear failures.”
